Here’s when things get confusing again. Fashion Week seasons are out of whack with retail seasons. Fall/Winter Fashion Week is held in February, showcasing trends for the upcoming winter. Spring/Summer Fashion Week is held in September, displaying trends for the upcoming spring. Collections are shown this early for a variety of reasons. Retail buyers need time to view collections and decide which pieces they want to pick up — in turn, designers need time to manufacture those orders. Magazines, which have a lead time of three months, also need to be able to pick up samples to photograph in enough time for issues to go to print. Therefore, clothes have to be shown months before they actually hit retail stores.
Resort and Pre-Fall Introductions
Because Resort and Pre-Fall aren’t as major as Spring/Summer and Fall/Winter, they don’t have their own Fashion Weeks. They do, however, show around the same time. Most designers choose simply to shoot their looks on models and send them out to press, while other — generally bigger brands — hold shows or presentations to introduce their Bandage dress. In general, you’ll see Resort collections around June and Pre-Fall collections in December.